Perhaps my most critical skill is my ability to identify and implement strategic partnerships with companies whose offerings are complementary to those I’m working to promote.
Here’s a look at my management experience, including the work I’ve done at Inside Hockey, Net4Music, Citibank, and InterActive8.
An important – but often overlooked – aspect of being a successful manager is the ability to lead your co-workers and/or employees. Management is not just about what you know, but how well you impart that knowledge to your co-workers.
I have led and/or participated in the development of websites and/or sub-sites for the following companies and/or organizations: Citibank Inside Hockey Yahoo! GeoCities M&M Mars Inc. AT&T A&E Television Network The History Channel Biography.com PrimeTime24 Net4Music Band Letter Pro Football Focus Purdue Pharmaceuticals The GPS Girl In My iPod Tribefly Brenna Consulting Metro Strings Leslie [...]
Developed and implemented highly successful customer acquisition campaigns for: Inside Hockey Citibank Yahoo! GeoCities Net4Music Band Letter Today Media Worldwide These campaigns incorporated a combination of various types of marketing strategies, including but not limited to: Traditional advertising (print, TV, radio) CPM-based advertising (online and offline) Cost-per-click advertising Affiliate programs Strategic partnerships Content-driven promotion
I have always believed that creating a fun atmosphere is critical to getting the most out of a team. No matter how large or small a company’s budget, it’s always possible to organize events that will boost morale and keep employees active and engaged. Here are some examples… Brought group of ~25 Today Media employees [...]
August 2001 – Present
Created and built Inside Hockey, an internationally recognized online hockey magazine (monthly readership +100,000, subscriber base +25,000).
January 2005 – Present
Launched Band Letter, a marketing service firm for musicians that services over 75 clients worldwide.
August 2008 – Present
Teaches “New Media, New Markets” and “Communication Design,” at Suffolk University, a four-year private university.
October 2003 – September 2008
Wrote bi-weekly columns covering the three New York area teams in particular and the hockey world in general.