Perhaps my most critical skill is my ability to identify and implement strategic partnerships with companies whose offerings are complementary to those I’m working to promote.
Business Development
Archive by Author
Management
Here’s a look at my management experience, including the work I’ve done at Inside Hockey, Net4Music, Citibank, and InterActive8.
Mentoring
An important – but often overlooked – aspect of being a successful manager is the ability to lead your co-workers and/or employees. Management is not just about what you know, but how well you impart that knowledge to your co-workers.
Web Development
I have led and/or participated in the development of websites and/or sub-sites for the following companies and/or organizations: Citibank Inside Hockey Yahoo! GeoCities M&M Mars Inc. AT&T A&E Television Network The History Channel Biography.com PrimeTime24 Net4Music Band Letter Pro Football Focus Purdue Pharmaceuticals The GPS Girl In My iPod Tribefly Brenna Consulting Metro Strings Leslie [...]
Customer Acquisition
Developed and implemented highly successful customer acquisition campaigns for: Inside Hockey Citibank Yahoo! GeoCities Net4Music Band Letter Today Media Worldwide These campaigns incorporated a combination of various types of marketing strategies, including but not limited to: Traditional advertising (print, TV, radio) CPM-based advertising (online and offline) Cost-per-click advertising Affiliate programs Strategic partnerships Content-driven promotion
Team Building
I have always believed that creating a fun atmosphere is critical to getting the most out of a team. No matter how large or small a company’s budget, it’s always possible to organize events that will boost morale and keep employees active and engaged. Here are some examples… Brought group of ~25 Today Media employees [...]
Inside Hockey
August 2001 – Present
Created and built Inside Hockey, an internationally recognized online hockey magazine (monthly readership +100,000, subscriber base +25,000).
Band Letter
January 2005 – Present
Launched Band Letter, a marketing service firm for musicians that services over 75 clients worldwide.
Suffolk University
August 2008 – Present
Teaches “New Media, New Markets” and “Communication Design,” at Suffolk University, a four-year private university.
New York Sun
October 2003 – September 2008
Wrote bi-weekly columns covering the three New York area teams in particular and the hockey world in general.