Perhaps my most critical skill is my ability to identify and implement strategic partnerships with companies whose offerings are complementary to those I’m working to promote. Over the course of my career, I have established partnerships with some of the largest companies in the world, despite often operating with extremely limited resources. Here are some of the companies with whom I’ve established functional, successful partnerships on behalf of my employers:
- Fox Sports
- Getty Images
- STATS Inc.
- Universal Music
- Coda Music
- Luminant Worldwide
- Yardbarker Network
- Time Inc.
- Wenner Media
- Forbes Magazine
- Ziff-Davis Publishing
- RJ Reynolds
Here’s a look at my management experience:
- Inside Hockey: Manages a team of well over 100 columnists, 20 photographers and 5 editors located throughout North America and Europe.
- Net4Music: Managed a team of 50+ employees located in New York, Paris, Lyon, London and Minneapolis.
- Citibank: Managed interactive/creative agencies ($3 million annual budget).
- InterActive8: Implemented an Account Management System to streamline communications between clients and agency.
And my project management experience:
- Developed Inside Hockey and Band Letter web sites
- Manages team of over 100 columnists for Inside Hockey
- Yahoo!/GeoCities’ membership database (and application) redesign
- Citigroup online transaction journal
- Citigroup online acquisitions
- Luminant Worldwide’s Account Management System
- Today Media Worldwide’s Sales Program
An important – but often overlooked – aspect of being a successful manager is the ability to lead your co-workers and/or employees. Management is not just about what you know, but how well you impart that knowledge to your co-workers. Over the course of my career in management, I have mentored countless employees and co-workers.
As the president and editor-in-chief of Inside Hockey, I’ve mentored dozens of young hockey writers and photographers. In its 10+ years of existence, Inside Hockey has proven to be a fantastic launching pad for young journalists, and members of the Inside Hockey team have gone on to play key roles at many high-profile media companies and professional sports franchises, including ESPN, The YES Network, The Toronto Globe & Mail, and the Detroit Red Wings.
As a professor at Suffolk University, my courses focus on marketing, web development, and other related skills. That teaching experience has unquestionably served me well in my business exploits, making it possible for me to impart knowledge more quickly and efficiently. In addition to helping students to find internships and (after graduation) full-time employment, I have also volunteered time to assist student groups and to help students with independent entrepreneurial projects.
I volunteered for the National Mentoring Partnership while at Citibank, mentoring a young student who lived (at the time) in the projects in Long Island City. That relationship continues to this day (albeit long-distance), as she’s now a college student living in Florida.
I have led and/or participated in the development of websites and/or sub-sites for the following companies and/or organizations:
My web development skills include the following:
- Graphic Design
- Web Development
- Content Management
- Social Media Integration (Facebook, Twitter, LinkedIn, etc.)
- Traffic Analysis
- Advertising Integration
- Multimedia Integration (music, video)
I have also taught web design to +300 students at Suffolk University, many of whose websites have remained active long after the class concluded. Two of the more prominent sites are AlanAuger.com and TheMilanGuy.com.
Developed and implemented highly successful customer acquisition campaigns for:
- Inside Hockey
- Yahoo! GeoCities
- Band Letter
- Today Media Worldwide
These campaigns incorporated a combination of various types of marketing strategies, including but not limited to:
- Traditional advertising (print, TV, radio)
- CPM-based advertising (online and offline)
- Cost-per-click advertising
- Affiliate programs
- Strategic partnerships
- Content-driven promotion
I have always believed that creating a fun atmosphere is critical to getting the most out of a team. No matter how large or small a company’s budget, it’s always possible to organize events that will boost morale and keep employees active and engaged. Here are some examples…
- Brought group of ~25 Today Media employees to a New York Yankees game (1996, Dwight Gooden’s no-hitter).
- Brought group of ~25 GeoCities’ employees to a Los Angeles Kings game (1999).
- Organized an outing for GeoCities’ NYC office to the premiere of Austin Powers: The Spy Who Shagged Me (1999).
- Arranged an outing for Net4Music employees to see Cuban music legend Compay Segundo perform in New York City (2000).
- Regularly hosted house parties for Net4Music employees (1999-2001).
- Regularly organizes outings for Inside Hockey employees to discuss strategies and build team morale (2002-present).