Developed and implemented highly successful customer acquisition campaigns for:

• Inside Hockey
• Citibank
• Yahoo! GeoCities
• Net4Music
• Band Letter
• Today Media Worldwide

These campaigns incorporated a combination of various types of marketing strategies, including but not limited to:

• Traditional advertising (print, TV, radio)
• CPM-based advertising (online and offline)
• Cost-per-click advertising
• Affiliate programs
• Strategic partnerships
• Content-driven promotion