Customer Acquisition

Customer Acquisition

Developed and implemented highly successful customer acquisition campaigns for:

  • Inside Hockey
  • Citibank
  • Yahoo! GeoCities
  • Net4Music
  • Band Letter
  • Today Media Worldwide

These campaigns incorporated a combination of various types of marketing strategies, including but not limited to:

  • Traditional advertising (print, TV, radio)
  • CPM-based advertising (online and offline)
  • Cost-per-click advertising
  • Affiliate programs
  • Strategic partnerships
  • Content-driven promotion