Kevin Greenstein

Business Development

Kevin Greenstein — Tue, 28 Jun 2011 15:04:00 +0000

Perhaps my most critical skill is my ability to identify and implement strategic partnerships with companies whose offerings are complementary to those I’m working to promote. Over the course of my career, I have established partnerships with some of the largest companies in the world, despite often operating with extremely limited resources. Here are some of the companies with whom I’ve established functional, successful partnerships on behalf of my employers:

Citibank
Sony
Fox Sports
Getty Images
Yahoo!
HDNet
STATS Inc.
Sirius/XM
Universal Music
EMI
BMI
Coda Music
Luminant Worldwide
Yardbarker Network
Time Inc.
Wenner Media
Forbes Magazine
Ziff-Davis Publishing
NordicTrack
RJ Reynolds

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Management

Kevin Greenstein — Tue, 28 Jun 2011 14:26:12 +0000

Here’s a look at my management experience:

Inside Hockey: Manages a team of well over 100 columnists, 20 photographers and 5 editors located throughout North America and Europe.
Net4Music: Managed a team of 50+ employees located in New York, Paris, Lyon, London and Minneapolis.
Citibank: Managed interactive/creative agencies ($3 million annual budget).
InterActive8: Implemented an Account Management System to streamline communications between clients and agency.

And my project management experience:

Developed Inside Hockey and Band Letter web sites
Manages team of over 100 columnists for Inside Hockey
Yahoo!/GeoCities’ membership database (and application) redesign
Citigroup online transaction journal
Citigroup online acquisitions
Luminant Worldwide’s Account Management System
Today Media Worldwide’s Sales Program

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Mentoring

Kevin Greenstein — Tue, 28 Jun 2011 14:22:19 +0000

An important – but often overlooked – aspect of being a successful manager is the ability to lead your co-workers and/or employees. Management is not just about what you know, but how well you impart that knowledge to your co-workers. Over the course of my career in management, I have mentored countless employees and co-workers.

As the president and editor-in-chief of Inside Hockey, I’ve mentored dozens of young hockey writers and photographers. In its 10+ years of existence, Inside Hockey has proven to be a fantastic launching pad for young journalists, and members of the Inside Hockey team have gone on to play key roles at many high-profile media companies and professional sports franchises, including ESPN, The YES Network, The Toronto Globe & Mail, and the Detroit Red Wings.

As a professor at Suffolk University, my courses focus on marketing, web development, and other related skills. That teaching experience has unquestionably served me well in my business exploits, making it possible for me to impart knowledge more quickly and efficiently. In addition to helping students to find internships and (after graduation) full-time employment, I have also volunteered time to assist student groups and to help students with independent entrepreneurial projects.

I volunteered for the National Mentoring Partnership while at Citibank, mentoring a young student who lived (at the time) in the projects in Long Island City. That relationship continues to this day (albeit long-distance), as she’s now a college student living in Florida.

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Web Development

Kevin Greenstein — Tue, 28 Jun 2011 13:37:40 +0000

I have led and/or participated in the development of websites and/or sub-sites for the following companies and/or organizations:

Citibank
Inside Hockey
Yahoo! GeoCities
M&M Mars Inc.
AT&T
A&E Television Network
The History Channel
Biography.com
PrimeTime24
Net4Music
Band Letter
Pro Football Focus
Purdue Pharmaceuticals
The GPS Girl
In My iPod
Tribefly
Brenna Consulting
Metro Strings
Leslie Cours Mather
Trey Mather
Stratospheerius
Joe Deninzon
My Little Star Music

My web development skills include the following:

Graphic Design
Web Development
Content Management
Social Media Integration (Facebook, Twitter, LinkedIn, etc.)
Traffic Analysis
Advertising Integration
Multimedia Integration (music, video)

I have also taught web design to +300 students at Suffolk University, many of whose websites have remained active long after the class concluded. Two of the more prominent sites are AlanAuger.com and TheMilanGuy.com.

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Customer Acquisition

Kevin Greenstein — Tue, 28 Jun 2011 13:27:18 +0000

Developed and implemented highly successful customer acquisition campaigns for:

Inside Hockey
Citibank
Yahoo! GeoCities
Net4Music
Band Letter
Today Media Worldwide

These campaigns incorporated a combination of various types of marketing strategies, including but not limited to:

Traditional advertising (print, TV, radio)
CPM-based advertising (online and offline)
Cost-per-click advertising
Affiliate programs
Strategic partnerships
Content-driven promotion

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Team Building

Kevin Greenstein — Tue, 28 Jun 2011 13:12:28 +0000

I have always believed that creating a fun atmosphere is critical to getting the most out of a team. No matter how large or small a company’s budget, it’s always possible to organize events that will boost morale and keep employees active and engaged. Here are some examples…

Brought group of ~25 Today Media employees to a New York Yankees game (1996, Dwight Gooden’s no-hitter).
Brought group of ~25 GeoCities’ employees to a Los Angeles Kings game (1999).
Organized an outing for GeoCities’ NYC office to the premiere of Austin Powers: The Spy Who Shagged Me (1999).
Arranged an outing for Net4Music employees to see Cuban music legend Compay Segundo perform in New York City (2000).
Regularly hosted house parties for Net4Music employees (1999-2001).
Regularly organizes outings for Inside Hockey employees to discuss strategies and build team morale (2002-present).

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Inside Hockey

Kevin Greenstein — Mon, 27 Jun 2011 18:11:35 +0000

August 2001 to Present

Created and built Inside Hockey, an internationally recognized online hockey magazine (monthly readership +100,000, subscriber base +25,000).

Manages a team of well over 100 columnists, 20 photographers and 5 editors located throughout North America and Europe.

Established Inside Hockey as a fully accredited publication recognized at all major NHL events, including the Stanley Cup Finals.

Launched a radio show that aired weekly on Sirius/XM, The Team 990 Montreal (ESPN) and Sporting News Radio Boston from 2005-2010.

Set up partnerships with HDNet, Fox Sports, Universal Music, Sony, STATS Inc. and Getty Images.

Established and maintains extensive content-sharing relationship with FoxSports.com and the Yardbarker Network.

Built back-end site architecture using Drupal, managing Drupal developers to create custom Content Upload and

Management Systems, including a rapid upload editing interface.

Designed and implemented site migration to WordPress platform to increase site efficiency.

Established auto-publish of story and site updates to social media, including Facebook and Twitter.

Implemented “Hockey Rocks” featuring Five for Fighting, The Cardigans and Sam Roberts to retain reader interest during 2004-2005 labor dispute.

Developed and cultivates extensive social media presence on Facebook and Twitter.

Click here to view the embedded video.

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Band Letter

Kevin Greenstein — Mon, 27 Jun 2011 17:33:59 +0000

January 2005 to Present

Launched Band Letter, a marketing service firm for musicians that services over 75 clients worldwide.

Designed service that includes newsletter/website design and development, high-end delivery technology, and reporting.

Implements unique strategies to aid artists in cultivating fan bases, selling more music/merchandise, and increase ticket sales.

Utilized a strategic approach at SXSW (Austin, TX) to significantly increase client base and cultivate partnerships.

Manages relationships with hosting company, backend email fulfillment vendor, and template consultants.

Produces front-end and back-end materials for clients, including web site design and marketing insights.

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Suffolk University

Kevin Greenstein — Mon, 27 Jun 2011 17:30:26 +0000

August 2008 to Present

Teaches “New Media, New Markets” and “Communication Design,” at Suffolk University, a four-year private university.

“New Media, New Markets” focuses on the seismic effects the Internet has had on marketing and business/society.

“Communication Design” introduces students to the basic tenets of good design, combining lecture/discussion with lab exercises.

Have taught over 400 students.

Nominated for teaching award.

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New York Sun

Kevin Greenstein — Wed, 01 Oct 2008 16:32:36 +0000

October 2003 to September 2008

Wrote bi-weekly columns covering the three New York area teams in particular and the hockey world in general.

Delivered publication-ready copy and met stringent word count requirements on extremely tight deadlines.

Here are some highlights, leading off with an exclusive interview conducted with NHL Commissioner Gary Bettman:

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