Established partnerships and/or business relationships with numerous high-profile companies, including the NHL, HDNet, Fox Sports, XM/Sirius, Universal Music, Sony, STATS Inc., the New York Sun, the Wall Street Journal, and Getty Images.

Implemented strategic partnerships with technology providers and complementary service providers to help deliver best-in-class email marketing solutions for clients.

Implemented and managed partnerships with EMI, BMI, Yahoo! and Coda Music, the latter of which led to a merger (Coda Music + Net4Music = MakeMusic). Member of transition team for Net4Music/Coda Music merger.

Member of transition team for Yahoo!/GeoCities merger, helping to identify strategies for incorporating GeoCities’ website-building products into Yahoo!’s core business.

Assembled and managed a team of over 100 writers, photographers, and editors across the US and Canada. Many former Inside Hockey team-members have gone on to play key roles with NHL teams (Detroit Red Wings & Anaheim Ducks) and major media outlets (Toronto Globe & Mail, ESPN, YES Network).

Took an active role in ensuring that students completed and absorbed all course material, and continued to be a valued resource after the courses were completed, helping the students to effectively leverage their learnings in their career pursuits. In numerous cases, former students were hired (and managed) for consulting projects, including Airocide and Capture.

Managed an organization of 50+ in NY, Paris, Lyon and Minneapolis, ensuring that team-members communicated effectively and positively despite substantially language and geographical challenges.

Regularly orchestrated outings (L.A. Kings game, Austin Powers premiere) to help build camaraderie amongst team-members both in the New York and Los Angeles offices.

Regularly organized outings for team-members, including a trip to Yankee Stadium to see Dwight Gooden throw a no-hitter.

Created a comprehensive content strategy that raised the company’s profile as a thought leader in institutional investment and actuarial advisement and fiduciary management. Crafted a smooth customer journey across social media, web, and email, significantly increasing engagement with existing and prospective clients.

Developed a comprehensive content strategy for the Airocide blog/website designed to demonstrate how their air purifier can help prospective customers who were dealing with respiratory ailments related to allergies, pollution and off-gassing.

Developed the curriculum for a Fullbridge course teaching web marketing, social media, analytics and search engine optimization, including outlining the course structure and identifying critical learning objectives.

Identified storylines to follow for all three NYC-area teams (Rangers, Devils, Islanders), implementing interviews and in-depth analysis to deliver best-in-class hockey coverage. Developed unique hockey-related content to entertain fans during the 2004-2005 NHL lockout.

Worked closely with the card marketing teams to develop content for the Sony, Jack Nicklaus and college card micro-sites, including integration of the online credit card application.

Coordinated web content for the debut websites for AT&T, A&E TV, M&M/Mars and Purdue Pharmaceuticals. The Skittles (M&M/Mars) website leveraged their NASCAR-sponsored car/driver relationship into engaging content marketing.

Designed an innovative social media strategy for emerging spirits brand that grows the consumer audience while also strengthening partnerships with restaurants and bars. Work closely with the CEO to frame and create programs to meet audience objectives.

Managed the implementation and development of social media presences for Inside Hockey on Twitter, Instagram and Facebook.

Developed a content strategy for P-Solve to help establish it as an industry thought leader on LinkedIn and Twitter, leveraging highly-targeted blog content.

Developed course materials to teach basic and advanced strategies for leveraging web marketing (i.e. AdWords, web advertising, etc.) and social media (Facebook, Twitter, LinkedIn, Instagram, etc.) to increase the efficiency and effectiveness of advertising/marketing efforts.

Developed an SEO (search engine optimization) strategy for Airocide, including the implementation of a blog that drew direct connections between the Airocide air purifier and the respiratory ailments/concerns it solves for (allergies, smog and pollution, off-gassing, etc.), achieving first-page results for numerous relevant searches.

Developed course materials to teach basic and advanced strategies for effectively leveraging SEO (search engine optimization) and web analytics (i.e. Google Analytics) to substantially improve sales/marketing performance.

Co-hosted the Inside Hockey Radio Show with James Murphy and former NHL star Kevin Stevens on SM/Sirius, The Team 990 (Montreal) and Sporting News Radio (Boston).

Served as an adjunct professor at Suffolk University for eight years, teaching three different courses in the areas of new media, social media and graphic design.

Developed the syllabus for an extensive course in Web Analytics, Web Marketing and Social Media for the Fullbridge Company, including content outlines, video scripts, reading assignments and interactive learning checks.

Wrote bi-weekly columns on the New York Rangers, Islanders, and Devils, incorporating interviews, analysis and news reporting, and developed a weekly Power Rankings feature that generated substantial reader feedback. Consistently completed 800-1,200 word columns within 30 minutes of the conclusion of that night’s game, delivering accurate, publication-ready copy on extremely tight deadlines.