Skills

Business Development

Inside Hockey

Established partnerships and/or business relationships with numerous high-profile companies, including the NHL, HDNet, Fox Sports, XM/Sirius, Universal Music, Sony, STATS Inc., the New York Sun, the Wall Street Journal, and Getty Images.

Band Letter

Implemented strategic partnerships with technology providers and complementary service providers to help deliver best-in-class email marketing solutions for clients.

Capture

Established relationships with some of the most prominent food bloggers based in the Northeast to facilitate a use-case test that enabled prospective customers to use the Capture app for the first time.

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Net4Music

Implemented and managed partnerships with EMI, BMI, Yahoo! and Coda Music, the latter of which led to a merger (Coda Music + Net4Music = MakeMusic). Member of transition team for Net4Music/Coda Music merger.

Yahoo! GeoCities

Member of transition team for Yahoo!/GeoCities merger, helping to identify strategies for incorporating GeoCities’ website-building products into Yahoo!’s core business.

Account Management

Capture

Implemented a public test of Capture’s mobile app in the “food” category, incorporating some of the finest Tri-State Area-based food blogs (Leite’s Culinaria, Good Food Stories, Bluebonnet BakerThe Diva That Ate New York, Forking Tasty, Boozy Bakeshop, etc.).

Band Letter

Managed the business relationships with a client base consisting of over 75 musicians, many of whom have leveraged the service for over 10 years.

Yahoo! GeoCities

Managed agency relationship with Wunderman Cato Johnson (WCJ), leveraging strong relationships cultivated previously while at Citibank.

Citibank

Managed relationships with three interactive/creative agencies ($3 million annual budget): Wunderman Cato Johnson (WCJ), Modem Media and Luminant Worldwide.

InterActive8

Implemented an Account Management System to streamline communications between clients and agency, establishing new protocols at a time when digital media was in its nascent stage.

Management & Team Building

Inside Hockey

Assembled and managed a team of over 100 writers, photographers, and editors across the US and Canada. Many former Inside Hockey team-members have gone on to play key roles with NHL teams (Detroit Red Wings & Anaheim Ducks) and major media outlets (Toronto Globe & Mail, ESPN, YES Network).

Suffolk University

Took an active role in ensuring that students completed and absorbed all course material, and continued to be a valued resource after the courses were completed, helping the students to effectively leverage their learnings in their career pursuits. In numerous cases, former students were hired (and managed) for consulting projects, including Airocide and Capture.

Net4Music

Managed an organization of 50+ in NY, Paris, Lyon and Minneapolis, ensuring that team-members communicated effectively and positively despite substantially language and geographical challenges.

Yahoo! GeoCities

Regularly orchestrated outings (L.A. Kings game, Austin Powers premiere) to help build camaraderie amongst team-members both in the New York and Los Angeles offices.

e-Coupons

Regularly organized outings for team-members, including a trip to Yankee Stadium to see Dwight Gooden throw a no-hitter.

Customer Acquisition & Retention

Airocide

Developed a digital marketing strategy to increase brand awareness and sales, leveraging the Airocide website and multiple social media platforms.

Net4Music

Developed and managed online marketing plan ($2 million annual budget), including the implementation of a performance-based $1 million deal to become the official sheet music partner/provider for Yahoo! Music.

Yahoo! GeoCities

Managed member acquisition efforts for GeoCities, increasing registration from 2-3.5 million users in advance of GeoCities’ purchase by Yahoo!.

Citibank

Designed, developed, and launched Citibank’s first online credit card application, including the implementation of tracking and fulfillment technology that seamlessly integrated with existing offline marketing efforts.

InterActive8

Developed online media campaigns, including creative and advertising placement, to help clients increase the reach and performance of their web-based marketing initiatives.

Content Strategy & Development

P-Solve

Developed a content strategy for P-Solve to help raise its profile as a “thought leader” in institutional investment and actuarial advisement and fiduciary management, leveraging its website, email newsletter and social media presences.

Airocide

Developed a comprehensive content strategy for the Airocide blog/website designed to demonstrate how their air purifier can help prospective customers who were dealing with respiratory ailments related to allergies, pollution and off-gassing.

Fullbridge

Developed the curriculum for a Fullbridge course teaching web marketing, social media, analytics and search engine optimization, including outlining the course structure and identifying critical learning objectives.

New York Sun

Identified storylines to follow for all three NYC-area teams (Rangers, Devils, Islanders), implementing interviews and in-depth analysis to deliver best-in-class hockey coverage. Developed unique hockey-related content to entertain fans during the 2004-2005 NHL lockout.

Citibank

Worked closely with the card marketing teams to develop content for the Sony, Jack Nicklaus and college card micro-sites, including integration of the online credit card application.

InterActive8

Coordinated web content for the debut websites for AT&T, A&E TV, M&M/Mars and Purdue Pharmaceuticals. The Skittles (M&M/Mars) website leveraged their NASCAR-sponsored car/driver relationship into engaging content marketing.

Web Strategy & Development

Inside Hockey

Built site architecture using Drupal’s CMS (content management system) in 2006, then migrated the site to the WordPress platform in 2010.

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Band Letter

Designed websites and micro-sites for numerous clients, helping to ensure that their branding was consistent across all digital media platforms.

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P-Solve

Developed a web presence for P-Solve’s US business, implementing a responsive design to deliver a strong user experience across all platforms.

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Airocide

Fully implemented an e-commerce platform for Airocide’s DS (Medical/Dental) product – including merchant bank integration – in under two weeks.

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Capture

Led beta testing and testing analysis for Capture, a mobile photo-sharing app, helping to refine the product in preparation for its launch. Worked with the development team to analyze the results of user testing and identify (and implement) needed improvements to Capture’s mobile app’s UX (user experience) design.

Citibank

Directed the redesign of the Citigroup US Bankcards website, and managed the development and implementation of micro-sites for the Sony and Jack Nicklaus co-branded card offerings.

Social Media Strategy

P-Solve

Developed a content strategy for P-Solve to help establish it as an industry thought leader on LinkedIn and Twitter, leveraging highly-targeted blog content.

Fullbridge

Developed course materials to teach basic and advanced strategies for leveraging web marketing (i.e. AdWords, web advertising, etc.) and social media (Facebook, Twitter, LinkedIn, Instagram, etc.) to increase the efficiency and effectiveness of advertising/marketing efforts.

Email Marketing

Band Letter

Designed a CAN/SPAM-compliant email marketing product for clients, focusing on delivering clean, brand-consistent content to their email newsletter subscribers. Developed (and helped to implement) strategies to help clients to increase their subscriber base.

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P-Solve

Designed and implemented a design-forward email newsletter for P-Solve, helping them to achieve a higher level of engagement with existing and prospective clients.

Search Engine Optimization (SEO)

Airocide

Developed an SEO (search engine optimization) strategy for Airocide, including the implementation of a blog that drew direct connections between the Airocide air purifier and the respiratory ailments/concerns it solves for (allergies, smog and pollution, off-gassing, etc.), achieving first-page results for numerous relevant searches.

Fullbridge

Developed course materials to teach basic and advanced strategies for effectively leveraging SEO (search engine optimization) and web analytics (i.e. Google Analytics) to substantially improve sales/marketing performance.

Web Analytics

Inside Hockey

Leveraged analytics (first Nielsen, then Google Analytics) to establish Inside Hockey’s efficacy as a highly-effectively advertising channel by which advertisers can target and reach diehard hockey fans in the United States and Canada.

Fullbridge

Developed course materials to teach basic and advanced strategies for leveraging web marketing (i.e. AdWords, web advertising, etc.) and social media (Facebook, Twitter, LinkedIn, Instagram, etc.) to increase the efficiency and effectiveness of advertising/marketing efforts.

Communications

Inside Hockey

Co-hosted the Inside Hockey Radio Show with James Murphy and former NHL star Kevin Stevens on SM/Sirius, The Team 990 (Montreal) and Sporting News Radio (Boston).

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Suffolk University

Served as an adjunct professor at Suffolk University for eight years, teaching three different courses in the areas of new media, social media and graphic design.

Fullbridge

Developed the syllabus for an extensive course in Web Analytics, Web Marketing and Social Media for the Fullbridge Company, including content outlines, video scripts, reading assignments and interactive learning checks.

New York Sun

Wrote bi-weekly columns on the New York Rangers, Islanders, and Devils, incorporating interviews, analysis and news reporting, and developed a weekly Power Rankings feature that generated substantial reader feedback. Consistently completed 800-1,200 word columns within 30 minutes of the conclusion of that night’s game, delivering accurate, publication-ready copy on extremely tight deadlines.

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Entrepreneurship

Inside Hockey

Developed and launched an internationally-recognized online hockey magazine with a monthly readership that peaked at over 100,000 readers and an email newsletter subscriber base that peaked at over 25,000 members.

Band Letter

Developed and launched a boutique marketing service firm for musicians, focusing on direct-to-fan communications (email, social media) designed to increase music and ticket sales.

Capture

Helped prepare Capture for the launch of its mobile app, including early-stage user testing and focus group research. Established relationships with numerous top-tier food blogs in order to engage a larger number of test users as the app got closer to launch.

e-Coupons

Ran the sales effort to bring advertisers aboard for the launch of an online coupon business in 1995, acquiring 80+ advertisers in the Hamptons (NY) resort area for the soft launch and 110+ advertisers in Ann Arbor (University of Michigan) for the hard launch.

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