June 1997 to November 1998
Designed, developed, and launched Citigroup’s first online credit card application.
Implemented a tracking and fulfillment technology that seamlessly integrated with preexisting offline marketing efforts.
Managed and implemented on-line credit card acquisition efforts.
Identified and negotiated mutually beneficial relationships with high-profile interactive partners.
Directed the redesign of the Citigroup US Bankcards web site.
Managed interactive/creative agencies ($3 million annual budget).
Prioritized and presented MIS results.
Worked on the launch of the Sony and Jack Nicklaus affinity credit cards.