Citibank

Citibank

June 1997 to November 1998

Designed, developed, and launched Citigroup’s first online credit card application.

Implemented a tracking and fulfillment technology that seamlessly integrated with preexisting offline marketing efforts.

Managed and implemented on-line credit card acquisition efforts.

Identified and negotiated mutually beneficial relationships with high-profile interactive partners.

Directed the redesign of the Citigroup US Bankcards web site.

Managed interactive/creative agencies ($3 million annual budget).

Prioritized and presented MIS results.

Worked on the launch of the Sony and Jack Nicklaus affinity credit cards.